Featured business book: Brand Thinking and Other Noble Pursuits

9.00

In Brand Thinking and Other Noble Pursuits, Debbie Millman has interviewed 22 big-hitters in the branding world, including people like Seth Godin, Malcolm Gladwell and the “godfather of modern branding” Wally Olins, to get their thoughts on branding. So kick back with this book if you want branding advice from those who really know.

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As an entrepreneur, you have no choice but to think about branding. There are so many books on branding, by this or that branding expert… so whose tips, frameworks and disciplines do you follow?

Brand Thinking and Other Noble Pursuits by Debbie Millman solves that problem. Instead of sharing her own ideas about how to build a great brand, Millman has interviewed 22 big-hitters in the branding world, including people like Seth Godin, Malcolm Gladwell and the “godfather of modern branding” Wally Olins, to get their thoughts. So kick back with this book if you want branding advice from those who really know.

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